I am so happy to announce that our handmade Witch Brooms and Kitchen Brooms are available again! There was a wee hick-up relative to supplies and staffing that caused the delay, but they are back on t…

There are Blue Moons, Blood Moons and Supermoons. But this January 31st we will bear witness and will have perhaps a once in a lifetime opportunity to experience the tri-energy of a very rare Blue…

This Mabon, September 22nd, marks not only the Autumn Equinox and the turning of the wheel, but also marks the 6th year since we debuted the www.whitemagickalchemy.com online shop. But it didn’t start…

In the candle industry for over 23 years, I always stress the importance of safe candle burning. Its so important to know how to burn candles safely and properly so that you can get the best burn out…

This question, asked so often, suggests that there is actually a plausible answer. Almost as if our "being" were a fixed thing. People who ask this sort of question are typically struggling with their…